Investing in Growth.
Managing the Future.

Crescenda Capital is a venture investment and management company that opens and operates franchise brands in Armenia, invests in high‑potential startups, and scales companies with hands‑on execution. Proudly part of MultiGroup.

Explore Services Partner with us

Backed by a multi‑billion conglomerate

Franchise Operations

Global brands → Armenia

Venture

Startup Investments

Management

Scale & Operate

Part of MultiGroup

About Crescenda Capital

We combine capital, operational expertise, and global networks to deliver sustainable growth. Our model goes beyond funding—we actively manage, optimize, and scale businesses.

• Opening & operating international franchise brands in Armenia
• Investing in innovative startups with regional potential
• Hands‑on management for day‑to‑day excellence
• Synergies powered by MultiGroup

Model

Investor + Operator

We partner deeply—bringing playbooks, leadership hiring, and operating cadence.

Edge

Local Mastery

Regulatory fluency, procurement, and launch speed in Armenia’s market.

Network

Global Partners

Brand owners, investors, and advisors across multiple regions.

Outcome

Sustainable Growth

Compounding value via disciplined execution and scale.

Part of MultiGroup

MultiGroup is a multi‑billion conglomerate with diversified holdings across construction, retail, hospitality, consumer goods, and infrastructure. Crescenda Capital serves as its investment and innovation arm.

$B+

Portfolio scale

1990s

Founded

Diversified

Sectors

Synergy Highlights

• Access to capital, procurement, and real estate
• Corporate services: legal, finance, HR, compliance
• Shared infrastructure for accelerated launches
• Regional and international relationship network

What We Do

A four‑lane engine: Venture Investments, Franchise Operations, Business Management, and Strategic Partnerships.

Venture Investments

Back founders with capital + playbooks

Early and growth‑stage tech: SaaS, AI, marketplaces. Mentorship, governance, GTM support.

Franchise Operations

Bring world brands to Armenia

Full‑cycle operation: negotiations, launch, staffing, marketing, P&L, and scale.

Business Management

Operate for excellence

PMO cadence, KPI dashboards, leadership hiring, vendor management, and optimization.

Strategic Partnerships

Connect to the world

Leveraging MultiGroup’s network for cross‑border deals, co‑investments, and brand entries.

Sectors We Focus On

We target high‑growth areas critical to Armenia’s development.

Technology & Innovation

SaaS, AI, fintech, marketplaces, and digital infrastructure.

Consumer Goods & Retail

Franchised brands, FMCG distribution, e‑commerce enablement.

Hospitality & Entertainment

Restaurants, hotels, leisure, and experience platforms.

Infrastructure & Real Estate

Urban development, logistics, mixed‑use assets.

Healthcare & Medcare

Clinics, diagnostics, wellness, and health‑tech ventures.

Lifestyle & Wellness

Fitness, beauty, and premium services with strong LTV.

Why Crescenda Capital

Financial strength, local mastery, and global partnerships—combined with an operator’s mindset.

Backed by MultiGroup

Capital access and enterprise muscle for scale.

Hands‑On Execution

We build teams, processes, and P&L discipline.

Regulatory Fluency

End‑to‑end compliance, licensing, and operations.

Network Advantage

Global brand owners, co‑investors, and advisors.

Portfolio & Success Stories

Explore our brands and initiatives by industry. Replace placeholders with logos, links, and key outcomes.

Retail & Production

Koton

Yoko

Noy

Gorna Bania

Yerevan Chemical Pharmaceutical Firm

BBB

Hotels, Wellness & Malls

MULTI Wellness Center

Grand Hotel Kempinski Riga

Multi Rest House Hotel

Grand Royal Resort Tsaghkadzor

Magic Mall

PHARAON Hotel & Entertainment Center

Automobile Retail

BMW

Mini

Opel

Hyundai

Restaurants & Cafés

GINETUN

Yasaman

SYROVARNYA

Tnak

Yasaman Sevan

SYROVARNYA Northern Avenue

Other Brands

MULTI Textile

MULTI Stone

MULTI Tabak

MULTI Group Araratcement

MULTI Gold

Olimpavan

Our Approach

A disciplined four‑step model—built to identify, invest, manage, and grow.

Step 1

Identify

Thesis‑driven research and network sourcing for high‑potential opportunities.

Step 2

Invest

Flexible capital + access to partners, brands, and enterprise services.

Step 3

Manage

Operators, KPIs, PMO, and governance to unlock repeatable performance.

Step 4

Grow

Scale regionally; compound value through efficiency and market reach.

Team & Leadership

Investment bankers, franchise operators, and entrepreneurs with a global network.

Setrak Arustamyan

Head of Supervisory Board

Chairman of the Board of Directors of MultiGroup conglomerate. Top manager with more than 35 years of experience in management.

Vlad Guloyan

Chief Executive Officer

Experienced operations manager with deep expertise in organizational leadership, business process optimization, and delivering sustainable growth across diverse industries.

Karen Chiftalaryan

Managing Partner

Finance and investment banking background. More than 25 years in investment banking, venture capital, and franchise scaling.

Edgar Gabriel

Chief Marketing Officer

Marketing background with vast experience in healthcare, automobile, and retail industries. Skilled in strategic campaigns and brand growth.

Future Outlook

We are expanding franchise partnerships, increasing investments in technology and medcare, and building Armenia into a regional hub for global brands and startups.

• New brand entries across retail, F&B, and wellness
• Larger seed and growth checks for tech startups
• Regional scaling and cross‑border partnerships

Roadmap

Pipeline build: prioritize category‑leading brands
Operational centers: procurement, training, PMO
Data stack: KPI dashboards & governance
Regional expansion: partnerships & co‑investments

Let’s Build Together

Looking to launch a franchise in Armenia or raise capital for your startup? We’re your partner from diligence to scale.

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Crescenda Capital HQ — Yerevan, Armenia

Part of MultiGroup

Investing in Growth. Managing the Future.

About Crescenda Capital

Part of MultiGroup

Synergy Highlights

What We Do

Sectors We Focus On

Why Crescenda Capital

Portfolio & Success Stories

Retail & Production

Hotels, Wellness & Malls

Automobile Retail

Restaurants & Cafés

Other Brands

Our Approach

Team & Leadership

Future Outlook

Roadmap

Let’s Build Together

Investing in Growth.
Managing the Future.